A Box That Keeps Plants Hydrated in the Dessert


Thinking Inside the Box Pieter Hoff is testing the Groasis Waterboxx on grapevines at Robert Mondavi’s Napa Valley, California, vineyard. If successful, it could save the winery more than 145,000 gallons of water per acre a year.

Dutch flower exporter Pieter Hoff often spent nights in his beloved lily fields to monitor them. One evening, he noticed that the first droplets of morning condensation were collecting on the leaves of his lilies well before midnight.

The plants lost heat to the air … Continue Reading

Holland in the World Cup Final July 11

For 32 years the Dutch have been waiting for this moment! The Netherlands national team advances to the World Cup Final! Come and watch – dressed up in orange – and cheer the Dutch team to victory!

It’s really going to happen: The Netherlands is playing Sunday a historic World Cup Final in South Africa!

Civic Center Plaza in San Francisco (in front of City Hall) is the place for everything orange in the Bay Area! A few thousand people are expected to gather here to watch the match between the Nethlerlands and Spain. So join a few hundred, if not a thousand, … Continue Reading

LUXeXceL Establishes First International Affiliate in Silicon Valley

The clean tech company LUXeXceL Group BV, a global leader in Printoptical Technology (POT) elements, structures and (day)lighting distribution applications, announced today that the company has established its first affiliate in San Mateo, California.

LUXeXceL has opened an office in San Mateo, Silicon Valley, as part of the “Holland in the Valley” project sponsored by the Dutch Consulate. Paul Kallmes, the LUXeXceL Group’s Chief IP Officer, has also been appointed as President and General Manager of the company’s North American business unit.

“I am very excited about LUXeXceL’s base in California,” said … Continue Reading